Simplex Via was founded by Steven Cotugno — over thirty years building software, and two decades at IBM, most of them as a managing consultant, helping organizations adopt new technology and get a real return on it. Today that technology is AI. The job hasn't changed: it makes you money, gives you hours back, and makes customers happier.
Most recently, as a principal technologist for cloud and AI platforms at Wind River (Aptiv), I co-led an enterprise AI proof-of-concept spanning 11 use cases and more than 25 engineers — and personally delivered the output: architecture documentation, 247 automated tests, and AI-assisted triage guides that cut the hours engineers spent chasing blocking issues.
That's the same idea at a different scale. A small business doesn't need 247 tests. It needs the quote out today instead of Thursday, the same answer every time, and four hours a week back. Same method, same three outcomes — I call it the ROI Compass — just pointed at your business instead of a product line.
Proposals, quotes, and client deliverables out in hours instead of days — work that's already in your hands, closed before it slips away.
The same information touched once instead of three times. Manual work off your team's plate, without adding headcount.
The same standard on your busiest week as your slowest — the follow-through that only happens when someone remembers.
None of it comes from picking the best tool. It comes from sequencing the work — find where the time and money are actually going, prove the value on something small, then scale only what worked. At IBM the standard was a working solution in front of the client in six to eight weeks. Not a slide deck. Something that ran. That part hasn't changed either.
That work ran across more than 25 industries — which turns out to be the most useful thing about it. Different products, same bottlenecks: the handoff nobody owns, the report that takes a day to assemble, the quote that sits in someone's inbox. Whatever your business does, the problem slowing it down is almost certainly one I've watched somebody else solve.
One more thing worth saying: a good part of that career was spent teaching — roughly 100 client technical professionals and consultants trained, across the U.S., Canada, the U.K., Ireland, and India. That's the model here too. I work alongside your team so the capability stays in-house, not locked inside a vendor relationship.
Find the leaks. Thirty questions across six areas show where speed, quality, and cost are quietly costing you today.
Put a number on them. The ROI Compass turns them into a quantified opportunity map, a 4-day quick-win plan, and a dollar-figure ROI — so you know what fixing it is worth before you spend anything.
Make it stick. Two working sessions a month running Audit → Optimize → Automate, so the gains compound instead of fading after the report.
Start with the free AI Value Self-Assessment — see where you stand in about 5 minutes.
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