Effective 2 October 2026
What this is. These terms govern this website and anything bought through it. Where you and Simplex Via have signed a proposal, statement of work or engagement agreement, that document governs the work and these terms fill the gaps.
Simplex Via LLC is an Arizona limited liability company based in Phoenix, Arizona. In these terms, “we” and “us” mean Simplex Via LLC, and “you” means the person or business using this site or buying from us.
Read it, share it, link to it, quote it with attribution. What you may not do is copy it wholesale, scrape it for a competing service, or republish substantial parts of it as your own.
The text, page designs, graphics, the ROI Compass name, and the AI Value Self-Assessment — its questions, their wording, the choice of what to ask and the way the answers are scored — belong to Simplex Via LLC.
Underlying ideas do not, and we do not claim them. Business methods and ways of organising a service are not anyone's property, ours included; some of what is described here is common practice in this field, or adapted from work others have shared openly. What is ours is the particular expression of it on this page — and the self-assessment, which is ours outright.
The AI Value Self-Assessment produces a score from the answers you give it. It is an informational tool, not a professional opinion, an audit or a valuation. It cannot see your business, it takes your answers at face value, and it guarantees nothing. Treat the output as a starting point for a conversation, which is what it is.
What we will do, what it costs and when it is due are set out in a written proposal, a statement of work, or on the checkout page for the item you are buying. Nothing on this site is an offer capable of acceptance until we have both agreed the scope in writing.
Payments are processed by Stripe. Card details go to Stripe, not to us. Prices are in US dollars. Where sales tax applies it is added at checkout or on the invoice.
A seat is a reserved place in a session with limited capacity, so a late cancellation cannot usually be resold. The policy below is built so that your money is never simply kept. Outside the window it comes back; inside it, it moves.
Refunds are returned to the original payment method and typically appear within five to ten business days, depending on your bank.
We promise to do the work competently, to tell you the truth about what we find, and to say so when the honest answer is that an AI change is not worth making in your business. That is the whole of what is promised.
Nothing else is a promise. Where this site, a proposal or a conversation describes a result — revenue gained, hours returned, inquiries recovered, visibility improved — read it as what past results indicate, or what can be reasonably anticipated in comparable circumstances. It is not a commitment, a projection or a guarantee, and it is not a representation that your business will see the same thing.
Outcomes depend on your market, your data, your team and your follow-through. In the case of AI search visibility they also depend on systems run by Google, OpenAI, Anthropic and others that nobody outside those companies controls and that change without notice. Any figure quoted from past work describes that engagement and nothing else.
Our work involves AI systems, and AI systems get things wrong. Deliverables, scores, drafts and recommendations are professional input for your decision, not the decision itself. Review anything consequential before you act on it, and take legal, tax, accounting or regulatory advice from the licensed professional whose job that is. Nothing we produce is legal, tax, financial or investment advice.
What you tell us in the course of an engagement stays confidential, and what we show you of our methods, pricing and templates stays confidential too. How your information is handled in practice is set out in the Privacy Policy.
When a deliverable is paid for in full, it is yours: the action plan, the documents, the configurations and the custom work built for your business.
What we keep is all intellectual knowledge relating to the development of that deliverable, together with everything we brought to the job or would bring to the next one: the methods, frameworks, processes, techniques, templates, assessment instruments, prompts, tooling, source materials and general know-how we work with, and any skill, experience or understanding gained in doing your work and retained in the unaided memory of the people who did it. We may use all of it for any client, at any time. This is a statement of what we are free to reuse, not a claim to own every method we apply — see section 2.
That retention is subject to section 10 and does not cut into it. It is not permission to disclose your confidential information, to reuse material that identifies you, or to name you as the source of anything. You are buying the deliverable. You are not buying the toolbox that made it.
This section limits what Simplex Via LLC can be made to pay if something goes wrong. Read it before you buy.
SIMPLEX VIA LLC IS NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES OF ANY KIND. LOST PROFITS, LOST REVENUE, LOST BUSINESS, LOST OPPORTUNITIES, LOST GOODWILL, AND LOST OR CORRUPTED DATA ARE EXPRESSLY EXCLUDED, AS IS BUSINESS INTERRUPTION — WHETHER OR NOT THOSE LOSSES WERE FORESEEABLE, AND WHETHER OR NOT WE WERE TOLD THEY WERE POSSIBLE.
FOR EVERY OTHER CLAIM, OUR TOTAL LIABILITY IS CAPPED AT THE TOTAL FEES YOU ACTUALLY PAID US IN THE TWELVE MONTHS BEFORE THE EVENT THE CLAIM ARISES FROM. IF YOU PAID US NOTHING IN THAT PERIOD — WHICH INCLUDES USING THIS SITE AND THE FREE SELF-ASSESSMENT — OUR TOTAL LIABILITY IS ZERO.
To be specific about what that covers: it applies to every theory of liability, whether contract, warranty, negligence, strict liability, statute or anything else; it applies to all claims added together rather than to each claim separately; and it applies to Simplex Via LLC together with its members, managers, employees, contractors and agents, each of whom may rely on this section.
Nothing here limits liability for fraud, intentional misconduct or gross negligence, or waives any right that cannot lawfully be waived. If a court finds any limit above unenforceable, that limit is reduced to what the law allows and the rest stand.
This site and the free self-assessment are provided as they are, without warranty of any kind, express or implied, including any implied warranty of merchantability or fitness for a particular purpose.
Tell us first. Write to info@simplexvia.com and describe the problem, and we will try to resolve it directly within thirty days. Most things end there.
These terms are governed by the laws of the State of Arizona, without regard to its conflict-of-laws rules. Any dispute that cannot be resolved between us belongs in the state or federal courts located in Maricopa County, Arizona, and both of us consent to their jurisdiction.
These terms may change. The effective date at the top changes with them, and the version in force when you bought something is the version that governs that purchase.
Simplex Via LLC
Phoenix, Arizona, United States
info@simplexvia.com ·
(480) 415-4552